From UI/UX to Product Designing

Five years ago, IT world witnessed the emergence of user interface, UI; however, on another side, a user experience has also seen the light and, quickly, and overlapping between the two concepts has occurred. Today, with the great optimization of UI/UX  we are facing the new era of design: product design. To elaborate: the one way going relationship between design and product that consists in a product that needs a design is now, rather, a two ways relationship, it is the designer who conceptualizes, creates, and targets products not the other way around. UI/UX has become more of a market player, it has shifted from a mere managing tool to a self-contained sector; this phenomenon is obviously prevailing in modern time, especially in the presence of AI, machine learning, geo-fencing and data-mining. The door-to-door concept of product selling, which seems to be a classic procedure, doesn’t actually end at UI/UX, it is outspread in so many fields, app development is one of the prominent fields that proceeds as so nowadays.

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